Don't listen to Kevin! (heh heh)
Flash is very robust and versitile, and yes, friendly if it is done right. When I ever get my website rebuild done it will be 100% flash. Most of my text content will be fed in through text files to it will be highly editable. Flash has a high degree of XML support and can interface for databased-backed web sites. It is not just an eye candy program.
My point is, Flash isn't the problem.
Flash should be like what a college choral professor told his students; "Light, tight, and bright."
It shoud have a button that lets you skip the intro, for the sake of repeating visitors and Kevin.
Want to see a heavily flash based site?
www.xootr.com
Parting note: I am not a Macromedia salesman.