Yep. Voices has hit the nail on the head there.
The whole point of the challenges is not to win (although thats cool too) but to use them as a device to develop your skills and to gain critical comment from your peers. Also, working to a given deadline (ie: the two months that the contest runs for) also helps you to gain experience in running a project of your own as you have to have some discipline in order to complete on time.
If you don't fancy entering the main contests though, then you can always post your own challenge in the battle arena.
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